Beautiful brand identities & fonts
for your budding business

Capabilities

The Font Shop

Hey, I’m Alex.

For more than a decade I've crafted brand identities and websites for small businesses, empowering them to sell and serve with confidence. Collaborating with clients to uncover or uplevel their branding, improve their customer experience, and produce stunning visuals across multiple touch points.

SENIOR BRAND DESIGNER

A man wearing glasses, a dark baseball cap, a denim jacket over a checkered shirt, with his right hand tipping his cap and his left hand in his jacket pocket, smiling. Alex Cottles | Creative Type.

Process

We aren’t reinventing the wheel,
but we think we’re pretty close to perfecting it.

Strategize | Line drawing of a hand holding a lit light bulb, symbolizing an idea or innovation.

01

Strategize

Conceptualize | Line drawing of a hand holding a crayon, drawing on a surface.

02

Conceptualize

Refine | Line drawing of a hand holding a magnifying glass.

03

Refine

Finalize | Line drawing of two hands giving a high five, with motion lines indicating contact and excitement.

04

Finalize

Smartphone screen displaying interior design firm's contact information and interior image with black tile wall, bathroom sink, and wooden stool for VERITY.
A woman with shoulder-length brown hair, wearing hoop earrings, a white top, and a white jacket, smiling at the camera.

“The process was incredibly easy and straightforward. A few quick convos and Alex had my vision totally nailed down.”